Evolutionary styling, not revolutionary fashion. Since 1907.

Quintessentially English styling created from the finest quality materials, from luxury knitwear to beautifully crafted separates and country wear.

The Alan Paine brand was established in the historic market town of Godalming in Surrey, England in 1907. Wool and knitting industries were important sources of income in the area over a number of centuries. Evidence of this survives in the town’s emblem,- a woolsack - which is still in official use today and was included in the Alan Paine crest through the years.

Whilst technologies have changed, our standards haven't.